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Dr. Janire Gordon Isasi | Marketing| Excellence in Research

Dr. Janire Gordon Isasi,Universidad de Deusto, Spain

Dr. Janire Gordon Isasi is an accomplished academic with a diverse background in Marketing and Communication. Currently affiliated with the Universidad de Deusto in Spain, she holds a Doctorate in Marketing and Communication from Deusto Business School, awarded with the highest distinction of “Cum laude por unanimidad” in 2020. Driven by a passion for research, her doctoral journey, conducted within the Competitividad Empresarial y Territorial, Innovación y Sostenibilidad program, focused on Integrated Marketing Communication (IMC) and its impact on Higher Education.

Prior to her doctoral pursuits, Dr. Gordon Isasi earned a Master’s degree in Global Marketing Management and New Markets from the Universidad Camilo José Cela. Her exceptional thesis in this program explored the international dynamics of City Marketing. Subsequently, she pursued an MBA in Business Management and Administration at the Esden Business School, where her outstanding project involved creating a business plan for an online apparel purchase application utilizing 3D scanning technology.

Demonstrating her commitment to academic excellence, Dr. Gordon Isasi achieved a Diploma in Business from the University of Cambridge International Examinations. Her educational journey also includes a degree in Industrial Organization from the Universidad de Deusto, marked by a notable final project focused on an application designed to attract pre-university students. Furthermore, she holds a degree in Technical Telecommunication Engineering with a specialization in telematics, highlighted by the outstanding project “Underground Mobipay,” which earned an impressive grade of 9.8.

Dr. Janire Gordon Isasi’s biography showcases her dedication to academic and research pursuits, emphasizing her expertise in Marketing, Communication, and her innovative contributions in the realms of technology and engineering.

 

Professional Profiles:

ORCID

Education:

🎓 My academic journey reflects a diverse and accomplished path, culminating in a Doctorate in Marketing and Communication from Deusto Business School at the Universidad de Deusto. Enrolled in the Competitividad Empresarial y Territorial, Innovación y Sostenibilidad program, my doctoral research delved into the Integrated Marketing Communication (IMC), specifically assessing its impact and performance in Higher Education. Awarded the distinction of “Cum laude por unanimidad,” my doctoral journey spanned from 2015 to 2020.

🌐 Prior to my doctoral pursuits, I earned a Master’s degree in Global Marketing Management and New Markets from the Universidad Camilo José Cela, where my outstanding thesis focused on the international dynamics of City Marketing. This was followed by an MBA in Business Management and Administration from the Esden Business School, where my exceptional project involved devising a business plan for an online apparel purchase application utilizing 3D scanning technology.

📚 My commitment to academic excellence is underscored by a Diploma in Business from the University of Cambridge International Examinations, where I excelled in subjects ranging from organizational management and effective business communication to human resources and marketing.

🔧 My engineering background includes a degree in Industrial Organization from the Universidad de Deusto, where my notable final project centered around an application designed to attract pre-university students. Additionally, I hold a degree in Technical Telecommunication Engineering with a specialization in telematics, marked by a standout project named “Underground Mobipay,” focusing on NFC technology for public transportation access and reloads. Awarded an impressive grade of 9.8, my journey in engineering reflects both innovation and excellence.

Professional:

📚 Immersed in the vibrant academic environment of the Universidad de Deusto, I actively contribute to various programs and faculties, fostering a culture of innovation and entrepreneurship. Currently pursuing a Bachelor’s degree in Industrial Technologies and a Master’s in Industrial Engineering with a focus on Technological Innovation and Entrepreneurship, my academic journey from 2021 onwards reflects a commitment to staying at the forefront of technological advancements.

🚀 My involvement extends beyond traditional coursework, as I play a pivotal role in the Master Dual en Emprendimiento en Acción. Serving as the Coordinator, I am responsible for the methodological aspects and direction in executing the three modules, with a special emphasis on the Design Thinking methodology. This comprehensive approach ensures that students are equipped not only with theoretical knowledge but also with practical skills essential for entrepreneurial success.

🎓 Additionally, my engagement spans diverse disciplines, including contributions to the Grado en Diseño Industrial and Grado en Organización Industrial. From teaching creativity and business planning to exploring business models and effective communication, I strive to instill a holistic understanding of these subjects.

💼 Within the Facultad de Ciencias Económicas y Empresariales, my involvement in the Grado en Administración y Dirección de Empresas + Dirección de Entornos Digitales and Máster Universitario en Marketing Avanzado showcases my dedication to merging traditional business practices with contemporary digital strategies.

🌐 My commitment to fostering an entrepreneurial spirit extends to various faculties, including the Facultad de Ciencias Sociales y Humanas and the Grado en Turismo. From teaching entrepreneurship and creativity to participating in the design of course content related to digital marketing and social media, I am actively involved in shaping the next generation of innovative thinkers.

🚀 Beyond traditional academics, my coordination and teaching roles in programs such as DeustoSTART, Programa de Emprendimiento Juvenil, B-Venture, and Semana Deusto Emprende highlight my dedication to promoting entrepreneurship and digital marketing skills. Through these initiatives, I aim to inspire and equip students with the tools and mindset necessary for success in the ever-evolving business landscape.

Publication Top Notes:

Creating student value in higher education through customer-centric integrated marketing communication

An exploratory approach of the association between integrated marketing communication and business performance in higher education institutions

Revisiting integrated marketing communication (IMC): A scale to assess IMC in higher education (HE)

Dr. Janire Gordon Isasi | Marketing| Excellence in Research

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